super bowl halftime show 2026: Bad Bunny to headline Apple Music show
Introduction: Why the Super Bowl Halftime Show 2026 matters
The Super Bowl halftime show is one of the world’s most-watched music events, combining sport, spectacle and culture. Announcements about the super bowl halftime show 2026 are therefore closely followed for what they reveal about musical trends, commercial partnerships and cultural representation. This edition has drawn particular attention because of its headliner selection and the involvement of major music partners.
Main developments and confirmed details
Official headliner and partners
On 28 September 2025 the NFL, in partnership with Apple Music and Jay-Z’s Roc Nation, officially announced that Puerto Rican reggaeton and Latin trap artist Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show. The game, billed as Super Bowl LX, is scheduled to take place in the Bay Area in February 2026.
Historic significance
The announcement followed Kendrick Lamar’s 2025 performance and marked a milestone: Bad Bunny is the first Latino and Spanish-speaking artist to headline the Super Bowl halftime show as a solo act. The choice reflects the growing global influence of Latin music and the NFL’s interest in broadening the halftime show’s cultural reach.
Reactions and surrounding reports
The selection prompted a range of public reactions. Coverage noted both celebration and criticism after the announcement; reporting included references to political backlash and Bad Bunny’s own response to critics. NFL commissioner Roger Goodell was quoted noting the organisation rarely selects an artist without attracting blowback or criticism. Separately, some outlets had earlier linked other stars to the 2026 slot—for example, one report suggested Dua Lipa was expected to headline, though that had not been officially confirmed at the time.
Conclusion: What to expect and why it matters to viewers
With Bad Bunny confirmed as the headliner for the Apple Music super bowl halftime show 2026, viewers can expect a high-profile, globally focused performance that highlights Latin music on a major US stage. The event underscores the NFL’s broader entertainment partnerships and will likely draw widespread streaming and broadcast attention. For audiences, the show represents both a cultural milestone and a preview of how the Super Bowl continues to shape popular music conversations in an increasingly globalised landscape.
