Stacey Dooley Expands Her Documentary Empire with New Health Series and Investigative Projects
A New Chapter in Health Investigation
The BBC has commissioned a groundbreaking new series, ‘The Clickbait Clinic with Stacey Dooley’, a six-part documentary series for BBC One and iPlayer. The series comes at a crucial time when social media platforms are increasingly flooded with unverified health information.
The series will investigate the truth behind some of the wildest health trends dominating social media feeds. Dooley herself acknowledges the challenge, stating, ‘Social feeds are full of health and wellness tips, but it’s impossible to know which ones to believe. I can’t wait to find out what the experts think and to meet the people behind the biggest online health trends.’
Tackling Current Social Issues
The series will dive deep into various health claims, from ‘fat-busting’ supplements to youth elixirs, tracing their digital origins and examining the science behind them. This marks a return to health and social investigation for Dooley, who has established herself as one of the BBC’s most bankable presenters known for accessible, empathetic storytelling. The series will explore how TikTok posts and Instagram reels increasingly influence personal choices about diet, exercise, and wellbeing.
Expanding Documentary Portfolio
In addition to The Clickbait Clinic, the BBC has announced a broader commitment to producing more shows with Dooley, including an additional single documentary and two series. One of these projects includes ‘Stacey Dooley: Shoplifting’, set to air in 2025, which will examine the significant rise in shoplifting and its complexities.
Her contribution to documentary filmmaking has been recognized with the prestigious Grierson Trustee Award. Upon receiving this honor, Dooley expressed her commitment to continue telling important stories, acknowledging the support that has enabled her to push forward in her career.
Impact and Future Prospects
According to Jack Bootle, Head of Commissioning, Specialist Factual at the BBC, the new series comes at a crucial time: ‘As social media force-feeds us an endless diet of health misinformation, there’s never been a greater need for a BBC series designed to sort the fact from the fiction.’ The series aims to show viewers which health trends to follow and which to ignore, potentially making a genuine difference to viewers’ wellbeing.
