Scooter Braun: From Talent Manager to Entertainment Executive
Introduction
Scott Samuel “Scooter” Braun (born 18 June 1981) is a prominent talent manager and entertainment executive whose work has shaped contemporary pop music. Understanding Braun’s career is important because he has played a central role in launching and managing global stars and in building companies that bridge music, film and media. His influence extends from artist discovery to corporate deals that have reshaped parts of the industry.
Main body
Early career and artist management
Braun is widely credited with discovering and managing artists such as Canadian singer Justin Bieber (discovered in 2008) and American singer Ariana Grande (managed from 2012). Success with these artists contributed to the establishment of RBMG Records and later SB Projects, the entertainment and media company he founded. These ventures helped formalise his role as both a manager and a multimedia executive.
Business ventures and industry influence
Beyond individual artist relationships, Braun expanded into corporate collaborations. SB Projects later became part of Hybe, the company formerly known as Big Hit Entertainment; Braun serves as a board member and senior advisor within Hybe. Reporting on corporate moves has highlighted mergers that brought together major acts and labels under broader umbrellas, reflecting Braun’s shift from hands-on management to executive and advisory roles.
Film and other media activities
Braun’s activities extend into film production and media. He is credited on screen projects including The Giver (2014), Charlie’s Angels (2019) and Dave (2020). Coverage of his career has noted a growing movie business and ventures into different entertainment formats, such as comic-book-related projects.
Personal notes and recent developments
Public records indicate Braun has been involved in significant personal milestones reported alongside his professional life. He has been linked with Yael Cohen in engagement and marriage reports, and accounts indicate they welcomed their first child. Media reports have also noted that Braun reflected on a long career in management, with references to his retirement after around 23 years working with notable superstars.
Conclusion
Scooter Braun remains a consequential figure in modern entertainment: a manager who helped launch global stars, a founder of influential industry companies and an executive involved in cross‑media projects. As he moves into advisory and board roles, his legacy will be measured both by the artists he helped develop and by the corporate structures and media projects he has shaped. For readers, Braun’s trajectory illustrates how talent management can evolve into broad industry influence.
