Rising Indian Entrepreneur Ayush Shukla Set to Make Historic Debut at Cannes Film Festival

Breaking New Ground in Creator Economy

At the age of 24, Ayush Shukla, the founder of creative agency Finnet Media, is set to make history as the youngest creator economy entrepreneur to walk the red carpet at the Festival De Cannes.

Shukla’s journey began as a self-described “confused kid fascinated by developed countries and people who seem so far ahead in life,” trying to navigate his way through life’s challenges. Today, he stands as a testament to entrepreneurial success in India’s digital landscape.

Building a Digital Empire

Finnet Media, founded during the pandemic in 2021, has experienced remarkable growth. What started with just two creators has evolved into a powerhouse managing India’s top finance and infotainment creators, including notable names like Sharan Hegde, Anushka Rathod, Think School, and Shreyaa Kapoor. The company has successfully collaborated with over 1000 creators and established partnerships with more than 300 brands.

The company name “Finnet Media” was chosen to reflect its core values of finesse and network, which guide the company’s actions and align with its mission of empowering creators and enabling brands.

Global Recognition and Future Impact

“I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders,” Shukla remarked.

The creator economy has revolutionised content consumption by shifting the power from traditional media to individual creators. Shukla’s presence at Cannes symbolizes the emergence of the Indian creator economy on a global stage, showcasing the talent, innovation, and entrepreneurial spirit that exists within the country.