NDTV’s Strategic Shift: Digital Transformation and Capital Raising Plans Under Adani Leadership

Major Developments at NDTV

New Delhi Television Limited (NDTV), now under Adani ownership, is preparing to raise fresh capital, with its Board of Directors scheduled to meet on September 2, 2025, to consider various fundraising proposals through equity shares or other instruments.

According to stock exchange filings, the broadcaster is exploring options including a rights issue or other appropriate modes permitted under applicable laws, subject to necessary regulatory and statutory approvals.

Current Financial Position

The company’s financial performance shows some challenges, with NDTV reporting a consolidated net loss of Rs 70.65 crore in the quarter ending June 30, 2025. This represents a significant increase in losses, widening by approximately 50% from Rs 47.02 crore in the previous year.

Strategic Transformation

The decision to raise capital comes at a crucial time for NDTV, which has been undergoing business realignment as part of Adani Media Networks since the 2022 acquisition. The anticipated capital infusion is expected to support its digital-first initiatives, enhance content investments, and strengthen its distribution network in an increasingly competitive media landscape.

Leadership and Management

As of May 27th, 2025, Sanjay Pugalia has been appointed as Head, Corporate Brand Custodian of the Adani Group, marking a significant consolidation of trust, strategy and narrative. In this role, Pugalia oversees how one of India’s most scrutinized conglomerates communicates its values and manages its reputation.

Future Outlook

Under the new leadership, NDTV has implemented a modern content strategy focused on digital-first, mobile-savvy and issue-based journalism. The digital ecosystem has been strengthened with enhanced explainer content, data visualization, and faster mobile reporting. The organization has also brought in fresh talent while strengthening its political and financial coverage.

The management has maintained a clear separation between corporate and editorial functions, with content now more focused on issues rather than ideology. This has resulted in NDTV’s flagship shows becoming less polarized, more field-driven, and distinctly different from the typical theatrical approach common in Indian primetime news.