McDonald’s Monopoly 2025 Launches with Digital Innovation and Biggest Prize Pool Yet

Revolutionary Return of McDonald’s Monopoly
The annual McDonald’s Monopoly event is making its highly anticipated return, running nationwide from September 10 to October 21, 2025. This year’s promotion comes packed with fresh icon-to-icon creative elements, exciting mash-up prizes, and playful digital experiences.
Digital Innovation and Interactive Experience
The 2025 edition marks a significant evolution for the iconic promotion, featuring an exclusive merchandise collection and an interactive digital game board. Players can enjoy a fully immersive 3D digital Monopoly experience, complete with a new “Go” button that allows participants to move around the board as their game progresses.
In an exciting twist, players can watch Grimace, McDonald’s furry purple mascot, race around the gameboard. The game features 30 possible outcomes, including property squares and chance cards that could win players various prizes, including the coveted McDonald’s Gold Card, which provides a free meal every week for a year.
Unprecedented Prize Pool and Exclusive Offerings
The promotion boasts over £2 million worth of cash prizes, plus food, holidays, travel, and experiences. The top prize of £100,000 cash will be available for three lucky customers, while 60 more potential winners can secure £5,000 cash prizes.
Winners can also look forward to exclusive merchandise including hoodies, key rings, ping badges, t-shirts, and a light-up neon McDonald’s light. Adding to the excitement, McDonald’s has introduced its first-ever Monopoly-themed menu item – the Loaded Caramel McFlurry, featuring millionaire shortbread toppings and special gold “Monopoly Money” packaging.
How to Participate
The game operates as a prize draw where customers collect stickers (game pieces) from selected menu items’ packaging. McDonald’s has confirmed there’s a one-in-four chance of an instant win, making it an attractive opportunity for participants to win free food or drinks that can be claimed at the counter.
The promotion kicks off on Wednesday, September 10, 2025, and participants have until November 4, 2025, to claim their prizes. While the game largely depends on luck, players can improve their chances of winning through strategic participation, particularly by utilizing the app’s digital game board and prize wallet features. Scanning physical property stickers into the McDonald’s app provides bonus ‘digital peels,’ offering additional opportunities to win.