Lulu Retail’s Remarkable Growth: H1 2025 Performance Signals Strong Market Position

Strong Financial Performance and Market Leadership

Lulu Retail Holdings PLC, the largest pan-GCC full-line retailer, has reported impressive financial results for the first half of 2025, with revenue reaching $4.1 billion, marking a 5.9% year-on-year increase.

The company’s robust performance is reflected in its Q2 2025 figures, with revenue of $2.0 billion, up 4.6% year-on-year. The EBITDA for H1 2025 reached $418 million, showing a 7.0% increase, while net profit grew to $127 million, representing a 9.1% year-on-year growth with a net margin of 3.1%.

Expansion and Market Presence

As a pan-GCC retailer, Lulu operates through multiple retail formats across the UAE, KSA, Oman, Qatar, Kuwait, and Bahrain. The group maintains a sophisticated omnichannel presence through three distinct store formats: hypermarkets averaging 9,200 square meters, express stores of 2,400 square meters, and mini markets of 160 square meters, complemented by e-commerce operations through their website and mobile application.

Customer Growth and Innovation

The company has shown remarkable growth in its private label segment, which saw a 3.5% year-on-year increase in Q2 2025, contributing 29.7% of retail revenue. The company’s loyalty program has expanded significantly, adding approximately 1 million new members in the recent quarter, bringing total membership to 7.3 million. The company serves an impressive 690,000 daily shoppers who choose Lulu for its value-to-premium offering.

Future Outlook and Expansion

The company is well-positioned for future growth, with industry projections suggesting the regional retail market will reach $100 billion by the end of 2028. Demonstrating its commitment to expansion, Lulu has already opened seven new stores in H1 2025 and an additional four in July, bringing its total store count to 259.