Karol G Continues Global Domination with Historic NFL Halftime Show Performance in Brazil
A Landmark Performance Ahead
YouTube and the NFL have announced that GRAMMY® Award-winning global recording artist KAROL G will perform at the halftime show during YouTube’s first exclusive NFL live broadcast of the 2025 NFL São Paulo game on September 5. The Colombian artist has proven herself as one of the most powerful forces in global music, with her YouTube channel amassing nearly 30 billion views.
Recent Achievements and Milestones
The Colombian reggaeton star has been breaking records consistently, with notable achievements including her hits like ‘Tusa’ and ‘Mañana Será Bonito.’ Her fourth studio album, Mañana Será Bonito, made history by topping the Billboard 200, making her the first Latin female artist to achieve this milestone with a Spanish-language album. The album also earned her Album of the Year at the Latin Grammys.
Karol G has cemented herself as one of the most influential reggaeton stars, breaking numerous records along the way. Among her recent achievements, she became the first woman to win two consecutive Latin Grammys for Best Urban Music Album and the first musician to get her own Bratz doll.
The Historic NFL Performance
The Week 1 matchup between the Kansas City Chiefs and Los Angeles Chargers will take place at Corinthians Arena and will stream free on YouTube. Speaking about this historic opportunity, Karol G expressed her excitement, stating, ‘I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of. I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me.’
Looking Ahead
According to Angela Courtin, VP of connected TV and creative studio marketing at YouTube, ‘This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide. From the real-life manifestation of our creator community in São Paulo to a global icon like KAROL G taking the stage at halftime, this partnership with the NFL is a testament to our shared vision. It’s about more than just a game; it’s a statement that the future of live sports and entertainment is global and connected.’
