Joe Wicks Extends His Wellness Empire: From Festival Host to Retail Tech Keynote Speaker in 2025
A Year of Expansion for The Body Coach
Joe Wicks is set to host his ultimate feel-good wellbeing festival, scheduled for Sunday 6 July 2025. The event will kick off at 9:30 am with Wicks personally welcoming attendees on the main stage. The festival will feature an extensive array of activities including ice baths, massages, laughter yoga, breathwork, and a mass meditation activity designed for both adults and children.
Retail Technology Innovation
Earlier in the year, Wicks will headline the Retail Technology Show 2025 at London ExCel on 2nd-3rd April, where he’ll share insights on building a digital health and fitness empire and discuss strategies for supporting workplace wellbeing and maintaining motivation among retail workers. His recent business ventures include a partnership with Asda, collaborating on budget-friendly healthy recipes for school children and appearing in the grocery giant’s latest Rollback advertisements.
Digital Presence and Impact
Wicks holds a Guinness World Record for “most viewers for a fitness workout live stream on YouTube,” achieving over 950,000 viewers. Research has shown that Wicks was a highly influential figure during the COVID-19 pandemic, with his content positively impacting physical activity levels among the public. This has led to suggestions that government officials should consider working with influencers like Wicks to communicate health messages and promote healthy behaviors.
Looking Ahead
Wicks has also expanded his reach through a collaboration with Apple Fitness+, featuring in exclusive Strength and HIIT workouts alongside Fitness+ trainers. These workouts incorporate Wicks’s favorite HIIT and strength moves, accompanied by his personally curated playlist on Apple Music. Through his Body Coach platform, he continues to offer exclusive weekly classes, fitness challenges, workout series, and seasonal recipe drops, supported by in-app planning tools and inspirational messages.
