Jess Glynne Makes Remarkable Comeback as ‘Hold My Hand’ Becomes Global TikTok Phenomenon
A Surprising Return to the Spotlight
Jess Glynne has emerged as one of the leading artists of summer 2025, with her 2015 hit ‘Hold My Hand’ reaching unprecedented success on TikTok, particularly after its feature in a Jet2 advertisement that sparked a viral trend.
The track has achieved remarkable engagement on the platform, being used in over nine million videos and accumulating more than 80 billion views. The song has become the soundtrack for countless creative videos, even attracting participation from celebrities like Jeff Goldblum and Mariah Carey.
Recent Developments and Career Evolution
The British pop sensation is currently promoting her latest album titled ‘Jess’ and embarking on her first US tour in five years. This new release marks a significant chapter in her career, with the artist expressing that she’s “in a really good place” after taking an extended break from music.
In a testament to her enduring success, Glynne was awarded the prestigious BRIT Billion Award in April 2024 for achieving over 1 billion streams in the UK.
Musical Legacy and Achievement
Glynne has made history as the first British female solo artist to achieve seven number one singles on the UK Singles Chart, with hits including ‘I’ll Be There’, ‘These Days’, ‘All I Am’, ‘Thursday’ and ‘One Touch’.
According to Tracy Gardner, Global Head of Music Business Development at TikTok, the platform has played a crucial role in driving music discovery and elevating artists to success both on and off the platform, with Glynne’s recent success being described as an “undeniable moment” in contemporary music.
Looking Ahead
With her new album, Glynne has emphasized authenticity in her approach, stating that she wants to “be free and be honest and wear my heart on my sleeve.” Expressing excitement about her recent TikTok success, Glynne has shared her joy at seeing her track take on new life, emphasizing how music has always been about connection for her.
