The Rise of Generation Z

Generation Z, born between 1997 and 2012, now ranges from ages 11 to 26 as of 2025. They represent approximately 32% of the global population, and are expected to account for 27% of the workforce by 2025.

Workplace Revolution and Challenges

Gen Z is driving significant changes in workplace culture with their distinct values – emphasising community, global mindset, and authenticity over polish. They demonstrate remarkable adaptability in learning new technologies and processing vast amounts of information.

However, new graduates are facing unprecedented challenges in the job market, with the share of unemployed Americans who are new to the workforce reaching a 37-year high. As of July 2025, 13.4% of unemployed Americans were ‘new labour force entrants’ – those seeking jobs with no prior work experience.

Financial Attitudes and Career Priorities

Contrary to stereotypes about financial recklessness, Gen Z shows remarkable financial prudence. 59% of Gen Z making New Year’s resolutions for 2025 plan to save more money, surpassing other generations. They’re also leading in investment activities, with a 46% increase in US & UK 18-27-year-olds holding stocks and shares since 2017.

Technological Adaptation and AI Impact

The tech industry is experiencing significant shifts affecting Gen Z employment. Major companies like Salesforce, Meta, and Microsoft are becoming more efficient through AI implementation, leading to reduced entry-level positions. Entry-level jobs have diminished due to AI agents, while promotion opportunities have stalled across many agencies looking to do more with less.

Workplace Preferences and Values

Gen Z hiring trends reflect their unique preferences, including demands for healthy work environments, workforce flexibility, and digital-first settings. They particularly value organisations with strong progressive values and actively seek companies committed to diversity, inclusion, and sustainability initiatives.

Flexibility remains a crucial priority for Gen Z in terms of where and when they work. They value control over their work schedule, remote work options, and work-life integration. Companies that fail to provide flexible work policies may struggle to attract and retain Gen Z talent.