From Purple to Red: Olivia Rodrigo’s Evolution and Third Album Anticipation Grows
A New Chapter Unfolds
Fresh off her GUTS World Tour success, which grossed over $184 million from 95 shows, and multiple Grammy nominations for tracks like ‘Vampire’ and ‘Ballad of a Homeschooled Girl’, Olivia Rodrigo is setting the stage for her next era.
The tour has been met with highly positive reviews from critics, who praised Rodrigo’s stage presence and vocals, while attracting 1.4 million attendees and becoming the highest-grossing tour by an act born in the 21st century.
Hints of Change
While Rodrigo hasn’t formally announced her next album, recent performances have strongly suggested that ‘OR3’ is underway. At her final festival performance at Osheaga in Montreal, she made a statement by wearing a red T-shirt with a glittered number three on the front, marking the official close of the GUTS chapter and hinting at something new on the horizon.
Fans have noticed a significant shift in Rodrigo’s aesthetic choices. While her first two albums featured purple as her signature hue, she appears to be transitioning to red, incorporating the fiery shade more frequently in her tour wardrobe and even in her personal accessories.
What’s Next?
While no official announcement has been made regarding the release date, Rodrigo has established a pattern of releasing albums every two years – SOUR in 2021, followed by GUTS in 2023.
As a confessional songwriter, Rodrigo is likely drawing inspiration from recent life experiences, including her relationship with British actor Louis Partridge and new career milestones.
Most recently, Rodrigo performed at the FireAid benefit concert at the Intuit Dome on January 30, 2025, raising funds for those affected by the 2025 Southern California wildfires, demonstrating her commitment to using her platform for meaningful causes.
Fan Theories and Expectations
Fans speculate that her third album might be titled ‘Luck,’ following her pattern of catchy, single-word titles. Her artistic evolution has been evident, progressing from the angsty, confessional tone of SOUR to the more mature, fame-reflective GUTS.
