Casey Wasserman: Steering LA’s Vision for the 2028 Olympic Games
Introduction: Why Casey Wasserman matters
Casey Wasserman is a central figure in the planning for the Los Angeles 2028 Olympic and Paralympic Games. As a senior sports executive and the head of the LA28 effort, his decisions will shape how the Games impact communities, public finances and the broader sporting landscape. His role is significant not only because of the global profile of the Olympics but because the 2028 model is being watched as a test case for delivering large events with reduced public cost and increased legacy value.
Main body: Role, approach and key developments
Background and leadership
Wasserman is best known as the founder and chief executive of Wasserman, a major sports marketing and talent-management agency. He previously chaired Los Angeles’s bid campaign and now leads the organising body charged with turning the bid into reality. His profile—combining experience in sport, entertainment and corporate partnerships—positions him to negotiate the competing demands of stakeholders, from the International Olympic Committee to local community groups.
Strategy for the 2028 Games
The LA28 plan emphasises use of existing venues, private financing and a clear focus on community legacy. Under Wasserman’s stewardship, organisers have highlighted sustainability, re-use of facilities and investments aimed at long-term benefits for young athletes and local neighbourhoods. A commercial approach to sponsorship, media rights and partnerships is central to reducing the burden on public budgets while funding operational needs and legacy projects.
Challenges and scrutiny
Despite the strategic direction, the project faces familiar challenges: ensuring transport and accommodation capacity, delivering promised community benefits, and maintaining transparency on budgets and contracts. Local residents and civic leaders continue to demand clarity on how economic and social benefits will be measured and distributed.
Conclusion: Outlook and significance for readers
Casey Wasserman’s stewardship of LA28 will be judged on delivery — not only on a successful two-week sporting spectacle but on whether the Games leave a positive, measurable legacy for the city and its people. If the organising model succeeds, it could become a template for future hosts seeking to stage major events with lower public cost and stronger community outcomes. For residents, businesses and sports fans, the next few years will reveal whether the promises around sustainability, legacy and fiscal prudence translate into tangible results by 2028.
