Alex Warren’s Meteoric Rise: From Social Media Star to VMAs Best New Artist
A Night of Triumph at the VMAs
Alex Warren captivated audiences at the 2025 MTV Video Music Awards on September 7, delivering mesmerizing performances and claiming the coveted Best New Artist award. Backed by a gospel choir and energetic dancers, Warren performed his hit single ‘Ordinary,’ which has dominated the Billboard Hot 100 for 10 weeks, marking his first No. 1 hit.
The Journey to Stardom
Alex Warren’s journey began as an American singer, songwriter, and YouTuber, initially gaining recognition as a founding member of the TikTok group the Hype House from 2019 to 2022. He started releasing music independently in 2021 before signing with Atlantic Records.
Today, Warren has established himself as a unique voice in the digital entertainment landscape, maintaining a massive following across multiple platforms, including 16.3 million followers on TikTok, 2.7 million on YouTube, and 2.6 million on Instagram.
Recent Success and Future Prospects
Warren’s breakthrough came with his February 2025 single ‘Ordinary,’ which gained popularity on TikTok and received additional exposure through a performance on Netflix’s Love Is Blind. The song not only topped the Billboard Hot 100 but also became the longest-running number one song on the UK Singles Chart of the 2020s, surpassing Ed Sheeran’s ‘Bad Habits’.
His debut album ‘You’ll Be Alright, Kid’ was released in July 2025, and he is currently on his international Cheaper Than Therapy tour, scheduled to run until August 2025. Warren has also collaborated with American singer Jelly Roll and released ‘On My Mind’ with Rosé.
Impact and Recognition
Warren’s influence in the industry is reflected in his market value, with sponsored posts estimated at $45,000 each. He has established successful partnerships with major brands and influencers. His transition into music has been marked by his ability to deliver deeply personal tracks that resonate with his audience, establishing him as a prominent figure in both digital entertainment and music.
