Greggs chicken roll launch: New permanent Chicken Roll joins iconic trilogy

Introduction: Why the Greggs chicken roll launch matters

Greggs’ new Chicken Roll is the latest addition to the high street bakery’s menu and completes what the company calls its “iconic roll trilogy.” The launch is significant because it expands an already popular roll range, offering customers a fresh option alongside the Sausage Roll and the pork-free Vegan Roll. Priced at £1.35 and coming in at 305 calories per serving, the permanent addition is likely to attract both regulars and curious first-time buyers.

Main details: Product, launch and events

Product description

Greggs describes the Chicken Roll as “seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry.” The roll is positioned as a savoury, pastry-based option that complements the existing roll trio and is intended to sit alongside established favourites on the bakery’s shelves and in its heated displays.

Availability and price

The Chicken Roll goes on sale from Thursday, April 9, and will be a permanent menu item. It is priced at £1.35 and contains 305 calories per serving, providing customers with a competitively priced hot option for lunches and snacks.

Promotional activity

To mark the launch, Greggs is hosting a pop-up event in London’s Soho on the Wednesday prior to the official on-sale date. The event offers customers an early opportunity to taste the roll and includes complimentary chicken-themed drinks for attendees, giving consumers a chance to sample the new item ahead of the nationwide rollout.

Business context

The launch comes as Greggs continues to expand its high street presence. The company recorded 121 net additions in 2025, bringing its total estate to 2,739 locations. Introducing a permanent Chicken Roll fits into a broader strategy of product renewal alongside estate growth.

Conclusion: What this means for customers

The Greggs chicken roll launch completes the bakery’s promoted roll trilogy and broadens choice at an accessible price point. For regular customers it offers another familiar warm option; for the business it strengthens the core savoury range as Greggs grows its estate. The Soho pop-up provides a short-term promotional boost, while the permanent listing from 9 April signals that the Chicken Roll is intended to be part of Greggs’ long-term menu offering.