As Ever: Meghan Markle’s Lifestyle Label and the Original Vintage Brand
Introduction: Why ‘As Ever’ matters now
The name As Ever has gained prominence in recent years for two distinct reasons: a small New York vintage-inspired clothing label and a high-profile lifestyle brand launched by Meghan Markle. The overlap of a long-standing design house and a celebrity-backed business makes As Ever a topic of interest for consumers, retailers and media, raising questions about brand identity, product demand and market impact.
Main body: Two brands, two stories
As Ever (vintage clothing)
As Ever was founded in 2013 by Mark Kolski and Astrid Dahl, a husband-and-wife team with a deep passion for vintage clothing. Based in New York City, the label specialises in handmade, vintage-inspired garments crafted to last for generations. Their pieces have been stocked at independent retailers, including Oroboro Store in NYC, and the brand is known for thoughtful construction and a collectors’ sensibility among vintage enthusiasts.
As Ever (Meghan Markle’s lifestyle brand)
Separately, Meghan Markle launched a lifestyle company called As Ever on 4 March 2025. The brand debuted with a focus on artisanal food products and quickly attracted attention for limited-edition drops that reportedly sell out almost instantly. Offerings have ranged from jams and candles to a notable chocolate collaboration with Los Angeles chocolatier Compartés. In an Instagram video shared on 18 February, Markle explained the meaning behind the name. Ahead of Valentine’s Day 2026, As Ever announced a collection scheduled for 31 January that includes Strawberry Spread Dark Chocolate, Raspberry Spread Dark Chocolate, White Chocolate Flower Sprinkles and Milk Chocolate Shortbread Cookies. On 13 January 2026 the brand released a limited-edition bookmark featuring Meghan’s calligraphy alongside the As Ever logo, described as a personal symbol linked to her relationship with Prince Harry.
Conclusion: What readers should take away
The dual use of the As Ever name highlights how brands with different origins can coexist and attract distinct audiences. For shoppers, the key takeaway is to follow official channels for drop details and availability. For retailers and designers, the situation underscores the power of limited releases and celebrity association to drive rapid demand. Looking ahead, both versions of As Ever could continue to expand in their niches: the vintage label through carefully made garments and boutique partnerships, and the lifestyle brand through curated food and home-product collaborations. Consumers and industry watchers should expect further product drops and continued media attention around the As Ever name.
