BBC Morning Live: How the Popular Daytime Show Became a Cornerstone of British Television
A Trusted Voice in British Broadcasting
Morning Live is a magazine programme that first launched as a 40-part series to connect with viewers’ real-life concerns and offer trustworthy and expert advice. Today, it has evolved into one of BBC’s most successful daytime programmes.
Current Success and Recognition
The show’s excellence was recognized in November 2024 with three Royal Television Society North West Awards, including Best Factual Series, Best Inclusive Practice, and a Best Presenter award for Gethin Jones.
Expanded Format and Programming
In a significant development, the show extended its running time from 45 minutes to 75 minutes at the beginning of 2024, demonstrating the BBC’s commitment to the programme. Since relocating to its studio in Manchester city centre, the show has consistently achieved slot-winning figures, averaging 1.2 million viewers.
Current Presentation Team
The show features a dynamic mix of topical discussion and expert advice, led by presenters including Gethin Jones. As of September 2025, Gethin Jones and Jeanette Kwakye are hosting the weekday magazine show, bringing viewers a blend of engaging discussions and professional guidance.
Looking Ahead
Following schedule changes implemented in January 2024, Morning Live now follows BBC Breakfast, creating a seamless morning programming block that runs until 10:45am. This strategic positioning has helped cement the show’s place in BBC’s daily lineup and strengthen its connection with viewers.
