ITVX Achieves Streaming Milestone and Forms Historic Disney+ Alliance in Revolutionary 2025 Partnership

Record-Breaking Success and Strategic Partnership

ITVX has achieved an unprecedented milestone by recording one billion streams in a single quarter, with particular success in its soap offerings including Coronation Street and Emmerdale, which garnered 124 million streams.

In a groundbreaking development, Disney and ITV have established a ‘first-of-its-kind initiative’ for content sharing across their streaming platforms. The partnership will see Disney+ featuring a ‘Taste of ITVX’ selection, including acclaimed shows like ‘Mr. Bates vs The Post Office’ and ‘Spy Amongst Friends,’ while ITVX will showcase Disney+ content including ‘The Bear’, ‘Andor’, and ‘Only Murders in the Building’.

Platform Performance and Content Strategy

Entertainment content has shown remarkable growth, achieving 133 million streams in Q1 2025, marking a 22% increase from the previous year. Popular shows like Britain’s Got Talent and The Masked Singer have contributed to this success. The platform’s drama offerings have been particularly impressive, securing over 300 million streams, with new series like Playing Nice and Protection ranking among ITVX’s most successful dramas ever.

Future Outlook and Financial Progress

The streaming service’s strategic initiatives are paying off, with ITV projecting to recover its ITVX investment by the end of 2025. The Disney+ partnership is strategically positioned to attract older audiences to Disney+ while giving ITVX access to younger viewers, creating what executives describe as a ‘gold dust’ opportunity for both platforms.

ITVX maintains its accessibility through a free, ad-supported tier while offering a premium subscription option at £5.99 per month for viewers who prefer an ad-free experience.