ITVX’s Rising Dominance in UK Streaming

ITVX has established itself as the UK’s freshest streaming service, offering exclusive new shows, blockbuster films, live events, and thousands of boxsets all in one place. The platform’s success story continues to unfold in 2025 with several significant developments.

Groundbreaking Content Partnerships

A major milestone was reached on July 10, 2025, when ITVX and Disney announced a content-sharing partnership, branded as ‘Taste of ITVX’ and ‘Taste of Disney+’. This collaboration brings popular ITV shows like Endeavour to Disney+, while ITVX viewers can enjoy Disney content such as Andor and Lilo & Stitch: The Series.

Spring 2025 Programming Highlights

The platform’s spring lineup features an impressive array of content, including brand new dramas, reality shows, and live sporting events. Notable highlights include Rose Ayling-Ellis starring in the ground-breaking crime drama ‘Code of Silence’, Celebrity Big Brother, and the return of Malpractice for a second series. The service has also acquired cult classics such as Buffy the Vampire Slayer, Angel, and LOST.

Financial Success and Future Outlook

ITVX has emerged as the UK’s fastest-growing streaming platform over the past two years, achieving significant growth in both digital viewing and revenues through its programmatic advertising platform, Planet V. The company’s efficiency programme has successfully delivered savings, funding growth investments while improving margins.

Sports Coverage Excellence

ITVX continues to dominate free-to-air sports broadcasting, securing rights to major sporting events including England senior women’s team matches, England Senior Men’s FIFA 2026 World Qualifiers, The Emirates FA Cup, and the 2025 UEFA Nations League Final.