BBC Morning Live: The Evolution of Britain’s Popular Daytime Show in 2025

A Growing Success Story

Morning Live is BBC’s trusted magazine programme that airs on weekday mornings between 9:30 am and 10:45 am on BBC One. The show was initially launched in October 2020 as a 40-part series with the aim of connecting with viewers’ real-life concerns and offering trustworthy expert advice.

Recent Developments and Achievements

The show has seen significant success, consistently achieving slot-winning figures with an average of 1.2 million viewers from its Manchester city centre studio. In recognition of its excellence, Morning Live won the Best Factual Series at the Royal Television Society’s North West Awards in November 2023. The programme has since expanded, extending its running time from 45 minutes to 75 minutes.

Current Format and Programming

The show features Kym Marsh and Gethin Jones as presenters, delivering a lively and entertaining mix of topical content and expert advice. Morning Live actively encourages viewer participation through various social media platforms including e-mail, Facebook, and Twitter, with video reports and interviews being made available on the programme’s Facebook page after transmission.

Looking Ahead

Following the unification of BBC News for UK viewers and international viewers in April 2023, the programme has undergone some scheduling changes. While the early months of 2025 saw some adjustments to the weekday broadcasting schedule on the BBC News Channel, by spring 2025, Morning Live has resumed its regular daily broadcast schedule. The show continues to maintain strong viewer engagement, with over 32,000 likes and thousands of active discussions on social media, as viewers tune in weekdays on BBC One and BBC iPlayer.