PureGym Accelerates Global Growth with Ambitious Expansion Plans and Record Performance
Strong Performance Drives Ambitious Growth
PureGym has demonstrated remarkable growth, reaching 2.25 million members and achieving revenues of £605 million in 2024, marking a 10% increase from the previous year.
The company’s financial health is evident in its adjusted EBITDA, which improved by 17% to reach £154 million, reflecting effective cost management and robust revenue growth.
Strategic Expansion Plans
The company has started 2025 with strong momentum and plans to open up to 70 new gyms this year, focusing primarily on the UK market, while also expanding in Switzerland and the US.
In the UK alone, PureGym sees potential for over 300 new sites, while the US market, where the company has now established a significant presence, represents a tremendous opportunity for future growth.
US Market Entry and International Presence
A significant milestone in PureGym’s expansion was the successful acquisition of Blink Fitness in New York, adding 56 gyms to their portfolio. This strategic move has created an exciting growth platform in the world’s largest fitness market.
The company is actively pursuing growth opportunities through partnerships in various territories, including Japan and India. In the Middle East, where PureGym has already established 20 franchised gyms since 2021 through partnerships with Al Hokair, they plan to open 130 gyms across the wider Middle East and North Africa region by 2027.
Innovative Initiatives and Social Impact
In a recent development, PureGym has partnered with Sir Chris Hoy, The Institute of Cancer Research, London, and The Royal Marsden NHS Foundation Trust to promote physical activity among men with prostate cancer. The initiative includes providing free one-year memberships for men undergoing hormone therapy for advanced prostate cancer across their 433 UK gyms.
Looking ahead, the company is investing £10 million in green technology initiatives aimed at reducing energy costs by 20 percent, while simultaneously working to optimize the development costs of its clubs.
